Call Now! 877 619 3488

For a FREE and QUICK consultation (available 24/7)

Interview With Ian Sefferman

If you are an app marketer and need to boost their rank in app store, here is a good news for you! Now you can optimize your app position within the search result in the app store just in few easy steps with MobileDevHQ. Their CEO, Ian Sefferman described what is MobileDevHQ and how they think about the future trends of mobile app on the interview below.

Interviewer: How would you describe MobileDevHQ?

Ian Sefferman: MobileDevHQ is an app store optimization (SEO for apps) platform. We help app marketers rank highly in app store search, providing lower cost downloads and increased quality of users.

Interviewer: How did you come up with the concept of MobileDevHQ?

Ian Sefferman: MobileDevHQ came about after 3 years of working in the mobile space, seeing app marketers have trouble acquire quality users from organic channels.

Interviewer: How long did it take for you and your team to build MobileDevHQ?

Ian Sefferman: The original version of MobileDevHQ took just 2 weeks to build, because it was a true pivot of AppStoreHQ, our first stab at consumer app discovery. Of course, we believe even today we’ve only solved 1% of the problem for app marketers, and there’s far more work left than there is completed.

Interviewer: How you differentiate yourself from the competitors? Do you have any competition at all?

Ian Sefferman: We focus on the enterprise app marketer, which is different from our competitors. We ensure the enterprise app marketer has all the data they need to make decisions, help their team, and acquire great users.

Interviewer: How do you think the future trends of Mobile Apps?

Ian Sefferman: As Jeff Bezos would say, “it’s still Day 1.” There’s huge growth to come in the world of mobile. I personally believe we haven’t touched the potential as it pertains to the enterprise, productivity, or the intersection of digital and physical.

Interviewer: In the last couple of weeks, we heard a lot of news about Nokia, Microsoft and Blackberry. How do you think these current changes will affect Mobile Apps Industry?

Ian Sefferman: Currently, mobile is a two horse race: iOS and Android. However, Microsoft is willing to invest in the very long term and has deep pockets with which to do so. I’m hopeful that other platforms will make inroads, but it is absolutely a tough assignment to do.

Interviewer: What is your future plan for MobileDevHQ?

Ian Sefferman: We believe there’s a big business to be built helping app marketers with organic app marketing and we think we’re well positioned to be that business. We want to focus on helping app marketers get the data they need on their market and their competitors, and help them take action in the best way to grow their business.

Interviewer: You hired us to produce a video for MobileDevHQ, do you think our video help you get more conversions?

Ian Sefferman: While we didn’t see any immediate lift in conversions due to the video, we believe the added character plus brand alignment gives us a long-term net positive from the video.

Interviewer: Thanks for your answers, and I really appreciate your willingness to spend time to have this interview with us.

Folks, here is an explainer video (proudly made by Breadnbeyond) that will help you understand more about MobileDevHQ:

Comments are closed.

Yonas Prayudhi

Yonas Prayudhi is a blog writer, SEO, Music Composer and Audio Engineer. He is proficient in writing technology stuff, SEO optimization, musical composing and editing.


  • The videos turned out really great. Thank you for producing great content, we're very happy with the final videos and have already received great feedback on them!

    Arpad Barabas, Mobizou
  • I really like working with this team! They are mindful of my overall business objectives as well as my budget, and make appropriate suggestions (which I really appreciate).

    Tanya Nebo
  • Andre's professionalism and level of understanding surrounding IT projects is second to none. I've dealt with Andre on a number of projects throughout the years and he has consistently delivered projects on time and has always exceeded expectations.

    Nanthees Paskar
  • Patient, good communicators, professional, creative and skillful. I'm based in Australia and Andre and his team are the best providers we've used from South East Asia (for anything). Bottom line is value for money is incredible.

    Alec Lynch, DesignCrowd
  • Yes. The cost and production time from start to finish is superior to alternatives. We also feel the team is very flexible and patient with changes without constantly charging more fees. Very satisfied and will continue relationship.

    Mikaal Abdulla, 8 securities
  • ​Price was better than other options while quality and breadth of services appeared similar. Website and sales team were clear and upfront about process, options, costs, etc. Did not appear to be any hidden fees of catches.

    Alan Samuels, Lunch Pro
  • Working with the team at BreadnBeyond was a fantastic experience and achieved exactly what I was hoping for.. converting more visitors to trial users by explaining the product quickly and simply. They are super organised to work with, making it easy for someone who has not done this type of thing before, and provided updates at each step of the process.The final video was brilliant, exceeding my expectations. I’ll definitely be using the team again when it comes time to create explainers for my other products. All the best, and thanks again!

    Björn A. Forsberg, FORSBERG+two
  • We have asked Bread'n Beyond to create animations for a smart phone game we are developing. They have provided us with competitive price, great customer service and have delivered a superb product. More importantly, when, at one point is seemed that their chosen animator did not have the appropriate style, they changed the animator on our account to better suit what we needed before we even asked. I would HIGHLY recomend them and plan to work with them on other projects to come.

    Leo Novski
  • We'd like to thank Bread n Beyond! Wonderful team to work with. Listened carefully to our concerns and helped us fine tune all of details. Great work.

    Andrea Bogar
  • Breadnbeyond understood's brand identity straight away. The video they made for us - at incredibly short notice - is perfect. Previously we'd held off doing video, thinking it was too expensive or too time consuming to produce. Breadnbeyond proved me wrong - I wished we'd spoken to them months ago!

    Stephen -

Contact Us