Call Now! 877 619 3488

For a FREE and QUICK consultation (available 24/7)

Interview With Ian Sefferman

If you are an app marketer and need to boost their rank in app store, here is a good news for you! Now you can optimize your app position within the search result in the app store just in few easy steps with MobileDevHQ. Their CEO, Ian Sefferman described what is MobileDevHQ and how they think about the future trends of mobile app on the interview below.

Interviewer: How would you describe MobileDevHQ?

Ian Sefferman: MobileDevHQ is an app store optimization (SEO for apps) platform. We help app marketers rank highly in app store search, providing lower cost downloads and increased quality of users.

Interviewer: How did you come up with the concept of MobileDevHQ?

Ian Sefferman: MobileDevHQ came about after 3 years of working in the mobile space, seeing app marketers have trouble acquire quality users from organic channels.

Interviewer: How long did it take for you and your team to build MobileDevHQ?

Ian Sefferman: The original version of MobileDevHQ took just 2 weeks to build, because it was a true pivot of AppStoreHQ, our first stab at consumer app discovery. Of course, we believe even today we’ve only solved 1% of the problem for app marketers, and there’s far more work left than there is completed.

Interviewer: How you differentiate yourself from the competitors? Do you have any competition at all?

Ian Sefferman: We focus on the enterprise app marketer, which is different from our competitors. We ensure the enterprise app marketer has all the data they need to make decisions, help their team, and acquire great users.

Interviewer: How do you think the future trends of Mobile Apps?

Ian Sefferman: As Jeff Bezos would say, “it’s still Day 1.” There’s huge growth to come in the world of mobile. I personally believe we haven’t touched the potential as it pertains to the enterprise, productivity, or the intersection of digital and physical.

Interviewer: In the last couple of weeks, we heard a lot of news about Nokia, Microsoft and Blackberry. How do you think these current changes will affect Mobile Apps Industry?

Ian Sefferman: Currently, mobile is a two horse race: iOS and Android. However, Microsoft is willing to invest in the very long term and has deep pockets with which to do so. I’m hopeful that other platforms will make inroads, but it is absolutely a tough assignment to do.

Interviewer: What is your future plan for MobileDevHQ?

Ian Sefferman: We believe there’s a big business to be built helping app marketers with organic app marketing and we think we’re well positioned to be that business. We want to focus on helping app marketers get the data they need on their market and their competitors, and help them take action in the best way to grow their business.

Interviewer: You hired us to produce a video for MobileDevHQ, do you think our video help you get more conversions?

Ian Sefferman: While we didn’t see any immediate lift in conversions due to the video, we believe the added character plus brand alignment gives us a long-term net positive from the video.

Interviewer: Thanks for your answers, and I really appreciate your willingness to spend time to have this interview with us.

Folks, here is an explainer video (proudly made by Breadnbeyond) that will help you understand more about MobileDevHQ:

Comments are closed.

Yonas Prayudhi

Yonas Prayudhi is a blog writer, SEO, Music Composer and Audio Engineer. He is proficient in writing technology stuff, SEO optimization, musical composing and editing.

Testimonials

  • Great quality and fast turnaround! Breadnbeyond worked with us through all our change requests in a friendly and professional manner.

    Elitute
  • Bread and Beyond did a fantastic job overall. Consistently addressing all of my needs and desired changes!

    Todd Matia
  • I had contacted another company before Breadnbeyond. They got back to me with only a text description of the story board without the drawings. What really sold me on Breadnbeyond is the story board with the picture and the text below it which showed me exactly what the video would look like. I got saw the story board of a previous video that was created for a colleague of mine. So decided to go with BreadnBeyond.

    Donald Sequeira, Cloud Select
  • Quality of work was there and the price was great.

    Krista Lewis, Citadel Banking
  • Extremely satisfied with the service quality produced by Andre & his team. I am one of the people who wont get satisfied in first mockup. If you work with Bread n' Beyond, you will see that they are always ready to go an extra mile. I came with a limited budget to BreadnBeyond for a small logo design project - but in the end I found so much scope for expansion with them that I couldn't help but re-hire them to produce a higher quality output, each time. The designs are impeccable & they pay very minute attention to the details. This is the most important thing for me & I am glad that I found this team. Looking to re-hire them for all the future design projects. A++++ Service, highly recommended!

    Pushkar
  • Amazingly we got this video animated and produced for $2,000. Amazing because of the quality and turn around time, when other vendors were all quoting closer to $10k.

    Daniel Barnett, WorkETC
  • The team was super to work with. Very professional and high quality results. They exceeded our expectations. I would highly recommend their work and not hesitate to hire them again.

    Maggie Grace
  • We were delighted to work with Bread N' Beyond. They did go beyond and exceeded our expectations and hopes. The staff was patient and flexible, always finding ways to meet our needs. Their fast turn around time is the new standard my partner and I use for getting things done. The process was smooth and easy and the end result is that the video is great. We are so happy to see our company's video bright and clear for all the world to enjoy. Thank you ever so much Bread N' Beyond!

    Beverly Aabjerg, Cleverling
  • Andre and team were a pleasure to work with! They did outstanding work and were very easy to communicate with! Highly recommended! Thanks again!

    Ramin Parsi, Bid Boldly
  • I really like working with this team! They are mindful of my overall business objectives as well as my budget, and make appropriate suggestions (which I really appreciate).

    Tanya Nebo

Contact Us