Call Now! 877 619 3488

For a FREE and QUICK consultation (available 24/7)

5 Compelling Reasons to Sell Your Craziest Ideas with Animated Explainer Videos

Explainer Video ideas

Where an idea comes from is a mystery yet to be solved (if it ever can be solved). Sometimes you get a brilliant idea at the worst time possible: for example, while you’re shaving. But how?

If there’s anything more difficult than coming up with an idea, it’s making use of an idea.

Almost everyone has a crazy idea in their head that sits by idly, but only a handful of people actualize their ideas and get something out of them, such as starting a business or writing a blog or a book.

This lack of action might be caused by fear of rejection: “What if they don’t like my ideas?” “What if I don’t have the resources to make my ideas real?”

Questions like these restrict your growth, especially if your idea could be a revolutionary business venture.

In the world of business, it’s not about how “new” or “innovative” your idea is.

Don’t get me wrong. Uniqueness is an important factor, but to reach the top in the business world you have to present your ideas differently.

Dropbox has one of the best “from zero to hero” stories of all time.

When Dropbox first launched in 2008 , Dropbox (which was already a innovative idea on its own) presented its concept in a different way from other startups at that time: using an animated explainer video.

An animated explainer video was, and still is, a quirky way to present ideas colorfully and efficiently.

Why do animated explainer videos work?

why explainer videos work

Image credit: Jeff Bullas.

It’s strongly related to how human learn new things, and for now the statistics favor explainer video greatly.

Only 10% of people remember what they heard, and 20% remember what they read. Meanwhile, 80% remember what they saw and they did. In addition, numerous studies have found that visual information is processed 60,000 times faster than text.

If you read thoroughly, none of this is directly connected to animation. But animated videos have significant psychological impacts on transferring information from one brain to another.

Let me explain:

When you have an innovative idea (or borderline crazy idea) that has never been around before, there’s a slim chance that other people will have the same perspective as you.

In other words, you will have a difficult time explaining your idea and perspective to other people.

The solution is a better presentation. Animated videos are just what you need.

Does it have to be animated, though?

The quick answer is no, it does not. An animation is only one way to represent your content.

But let me show you why you should consider using animated explainer videos.

Quicksprout shows us with their infographic that color and visual cues can directly impact a video’s conversion rates. Colors are directly related to many elements: cultural, social, and emotional.

That’s where animated videos are superior to live-action videos. There are endless color palettes to choose from to convey your content in the best color scheme for that subject matter.

In addition to offering an endless range of colors, animated videos are a much better way to deliver comedic content.

According to Burst Media, comedic content is by far the most popular type of video content on the internet. Humor is not an easy skill to call upon at a moment’s notice, especially on-camera.

Making humorous animation, however, is more attainable. You can make a person trip over a banana peel with only a few frames in an animated video. In live-action, it would take at least 10 takes involving a mattress and exaggerated tripping movements.

But does this psychology mumbo-jumbo really work when applied to marketing? Statistics show that they do.

What are the statistics for animated explainer videos?

An Internet forecast by Cisco predicts that by 2019, a whopping 82% of all Internet traffic will be from videos.

According to Forbes’s version of Top 7 SEO Trends, it’s time to stop seeing video and other multimedia content as an additional tool for online marketing.

Forbes predicts that B2C companies will be cranking out more videos due to their better ability to reach peak reach, engagement, and overall ROI compared to text content. It’s very likely that B2B companies will follow the trend not long after.

Video trends prediction

Image credit: Jeff Bullas.

Let’s get lost in figures for a bit:

  • After watching a video, 64% of users are more likely to buy a product.
  • 90% of users say that product videos are helpful in the decision-making process.
  • 93% of businesses who use explainer videos believe that they have increased users’ understanding of their product or service.
  • Correlatively, 36% of businesses who use product explainer videos receive fewer queries.

Wow, that’s awesome. What else should I know about explainer videos?

Video marketing is, in a nutshell, writing copy that’s represented with visuals.

While talking-head videos can cover a range of subjects just fine, they can re-cover a subject a number of times, making the video long and dull.

When you animate the subject matter, you can cut the script down to a science talk.

Your animated explainer video script can be written to contain only the keywords you’re ranking for and a condensed explanation of the subject matter.

Having condensed copy with relevant keyword is super-friendly for SEO, especially if you include the transcript in the video descriptions.

Is there any proof?

As I mentioned earlier, Dropbox’s animated explainer video was one of the most striking promotional content pieces that has ever existed.

Dropbox’s product was among the first of its kind (cloud storage), and it took enormous courage to even make it a reality at that time.

The idea of having people store their private data somewhere inside some company’s server room AND pay for it did not seem appealing.

But they made it appealing by presenting the idea in a way that relates to their target audience.

Dropbox grew from zero to 100 million users in 5 short years, using the simplest landing page a business ever dared to try. Their website only had a video and a download button. Nothing else.

Of course, it wasn’t a single video that led Dropbox to what it is now. It took tremendous marketing efforts such as designing a sign-up-driven homepage, simplifying the sign-up process, offering referral programs and many more.

However, the video definitely helped kick it all off. Remember, Dropbox got 70,000 signups overnight thanks to this video.

Now, how do you plan to visualize your idea? Here’s a handy guide on how to choose the best animation style for your ideas.

Comments are closed.

Jefri Yonata

A content writer who is passionate in staring at monitors for various purposes, mainly reading.

Testimonials

  • I have worked with Andre on a number of occassions, hiring him on behalf of a client. Andre not only produces high quality work on time and to budget, he also gets us! And by this I mean that he works well & is understanding of the needs and restrictions that come with working with non-techy, not for profits. Andre is happy to revisit work and offer advice even after he's received payment and the job has closed. I would have no hesitation in recommending Andre and Bread n' Beyond to anyone sourcing graphic design work.

    Emma Crabtree
  • Working with Breadnbeyond was great. They did everything asked, and each revision of the video improved upon the previous one. I will definitely be using this team for my next animation project.

    Four Leaf Technology
  • Your explainer videos are some of the best. Since you make these videos your focus, you have mastered the art.

    David Little, Signwave
  • Working with the team at BreadnBeyond was a fantastic experience and achieved exactly what I was hoping for.. converting more visitors to trial users by explaining the product quickly and simply. They are super organised to work with, making it easy for someone who has not done this type of thing before, and provided updates at each step of the process.The final video was brilliant, exceeding my expectations. I’ll definitely be using the team again when it comes time to create explainers for my other products. All the best, and thanks again!

    Björn A. Forsberg, FORSBERG+two
  • I wish I could have checked ALL of the 'attributes' boxes for describing Andre. He's done several graphic design and Flash jobs for me in the last couple of years, and each time has been a joy. Andre is talented, fast, dedicated and his follow-up is exemplary. His communication is faultless, and his on-time performance leaves nothing to be desired. All in all, I'm VERY impressed with Andre, and hope to keep working with him for years to come.

    Kevin D. Murphy
  • Breadnbeyond understood Wish.co.uk's brand identity straight away. The video they made for us - at incredibly short notice - is perfect. Previously we'd held off doing video, thinking it was too expensive or too time consuming to produce. Breadnbeyond proved me wrong - I wished we'd spoken to them months ago!

    Stephen - wish.co.uk
  • Very satisfied with the work done. Very talented and creative, quick turnover and easy communication. The end result is professional and polished. Will definitely hire again!

    Jerry F., Handshake
  • If you guys fancy those fancy animation videos done fast and cost effectively, then look no further! Andre and the crew from Bread n' Beyond will help bring your ideas n characters to life in quick time! Professional, responsive, reasonable and sensibly priced service... the folks at BnB are friendly too which makes it all a breeze and great joy to work with em. Strongly recommend anyone looking for animation or design services and such to get in touch with Andre and co. Will definitely be working with them again... in fact we're already onto our next gig! Nuff said :) These guys rock out!!!

    Shariff, Tee Daily
  • Great quality and fast turnaround! Breadnbeyond worked with us through all our change requests in a friendly and professional manner.

    Elitute
  • Working with Andre and the BnB team really was a great experience. Communication is professional and proactive, their design and animation skills are very high standard. Our end product turned out to be FANTASTIC and totally delivered within schedule. I'm sure we'll work together again on a short term. Thanks guys!

    Mathijs D

Contact Us