Call Now! 877 619 3488

For a FREE and QUICK consultation (available 24/7)

3 Simply Awesome Factors for More Engagement Social Video Marketing in 2017

The year 2016 has been an especially exciting year of video marketing and social media growth. In fact, it’s so exciting that we had to roll out our own video marketing predictions for 2017.

Businesses have been churning out content, especially videos, across multiple social media platforms progressively, because social media sites have made it clear that they’re here to stay.

Your customers watch social media videos, no matter if they’re CEOs, marketers, working moms, or working dads. How often do they watch videos on social media? It varies. 78% watch social media videos weekly, while 55% watch every day.

The amount of social media videos watched is astonishing. Facebook alone garners 8 billion daily video views on their platform, and that’s excluding video views on their sub-company, Instagram.

But you know what’s more important than the number of views? Engagement rate. Without engagement, views mean nothing for your business (unless your business relies solely on advertising money).

In this article, I’ll guide you through making videos (or explainer videos) that will give your business’s social media account sweet scoops of engagement in 2017.

Researching the Optimal Video Duration

Generally, shorter videos perform better on social media (counting YouTube as one).

But how short is short?

The answer varies greatly from platform to platform, and from one type of video to another.

Our previous explainer video case study says that explainer videos perform best, in terms of audience retention rate, when between 1 and 2 minutes long, and performance decreases as length grows.

explainer video case study

However, length will become somewhat irrelevant when your video content proves to be useful, entertaining, informative, or at the very least shareable.

Facebook’s giant creators like UNILAD, The LAD Bible, Taste, and 5-Minute Crafts have proven that social media videos can grab millions of pairs of eyes when done correctly and aimed at the right audience.

For reference when making your social media videos, have a look at this handy-dandy infographic from Marketing Land:

social media video duration

Image credit: MarketingLand

Simplify Your Video Script

When you’re looking to engage with your audience on social media, there are several ways to do it:

  • Provoke your audience for easy comments (not recommended for brand building),
  • Deliver informative videos (recommended but takes time and effort),
  • Use simple, bite-sized videos to get viewers on board.

More often than not, simple videos go viral quickly or even become Internet sensations.

The success of internet sensation videos, such as the mannequin challenge, the bottle flip challenge, or other challenges is because of their goal–or lack thereof. They serve no purpose other than challenging people to do some (maybe) absurd stuff.

So, don’t make your videos overly complicated–that’s what you do for your landing page videos.

Should I Do Post-Production Editing for My Videos?

Absolutely.

Editing your videos is like working on a PowerPoint presentation: show the main points of what you’re about to present and make some effort to spruce up the slides.

We’re no longer in the static days of Internet where you need a few seconds for an image to load up. It’s moving images time, and we’re well past watching raw footage, especially on social media.

Video editing might sound scary at first, but the truth is you don’t have to use advanced video editing software like Adobe Premiere, Sony Vegas, or Final Cut.

For social media videos, as long as they aren’t animated (like our explainer videos), editing your videos with a mobile video editor such as Filmora Go, Viva Video, or KineMaster have more features than you can use at a time.

But as you may have guessed, better post-production editing equals better visuals–which is never a bad thing for brand building. So, if you have the resources to spend on post-production, don’t hesitate to do so.

Zach King is dubbed “the video wizard” with an audience of millions. His trademark? Awesome jump-cut videos like this one.

Takeaway

Social media videos, when meant for brand building, are the type of content that you should invest time and effort in. Now that the majority of businesses, small or large, startup or established, are in the social media marketing game, here’s what you should do to stay ahead of the tide:

  • Don’t overcomplicate your video content. Keep everything simple and bite-sized.
  • Keep duration in mind: Long videos tend to be boring.
  • Invest in post-production processing and video editing software that suits your needs.

What are your plans for your social media marketing next year?

Comments are closed.

Jefri Yonata

A content writer who is passionate in staring at monitors for various purposes, mainly reading.

Testimonials

  • Great quality and fast turnaround! Breadnbeyond worked with us through all our change requests in a friendly and professional manner.

    Elitute
  • Really liked your portfolio. Not just the quality, but the amount of work you've produced over the years. I was looking for a stable company with substantial experience in the industry to minimize my risk. Your about page resonated with me - I'm in a very similar situation as Andre was when he started BreadnBeyond.

    Edina Gardos, Point Blank Design
  • Excellent work. Very responsive and professional.

    Steven Dumosch, Mojowijo
  • Professional organization to work with, with quick turnaround times and great pricing. Very impressed with their ability to follow guidelines and interpret specific instructions or vague ideas to deliver compelling, creative concepts.

    Kris Gordon, Mobiz Inc.
  • We have asked Bread'n Beyond to create animations for a smart phone game we are developing. They have provided us with competitive price, great customer service and have delivered a superb product. More importantly, when, at one point is seemed that their chosen animator did not have the appropriate style, they changed the animator on our account to better suit what we needed before we even asked. I would HIGHLY recomend them and plan to work with them on other projects to come.

    Leo Novski
  • Extremely satisfied with the service quality produced by Andre & his team. I am one of the people who wont get satisfied in first mockup. If you work with Bread n' Beyond, you will see that they are always ready to go an extra mile. I came with a limited budget to BreadnBeyond for a small logo design project - but in the end I found so much scope for expansion with them that I couldn't help but re-hire them to produce a higher quality output, each time. The designs are impeccable & they pay very minute attention to the details. This is the most important thing for me & I am glad that I found this team. Looking to re-hire them for all the future design projects. A++++ Service, highly recommended!

    Pushkar
  • This is a great animation studio. When I was not completely satisfied with the work that was initially done, they went above and beyond to fix everything I had problems with and meet my satisfaction. Would recommend to anyone.

    Scientific Investing
  • Quality of work was there and the price was great.

    Krista Lewis, Citadel Banking
  • I chose you because you were no fuss. NBD as we call it (no brain damage!). The delivery was perfect as a first timer, I cant fault what occurred. In terms of the end product, its what I wanted and the script review was brilliant and the end result perfect.

    Clint Twomey, myrewards.com.au
  • Overall great job, very timely and they went above and beyond the requirements. I highly reccomend these guys!

    Howard Hale

Contact Us