Articles

Working with Expert Explainer Video Animator

Posted on May 18, 2012 by prima

You already decided to create an explainer video, but you really don’t know how, and where to start. Many expert animators out there showcased their cool work and wrote about how experienced they are.

How can you choose the best animator to create your explainer videos?

Here our suggestions so you can pick the best expert explainer video animators whom you can work with.

Describe what you want

Start with conceptualizing what style of video you want to create. Do you want your explainer video to look professional or entertaining? What kind of message you want to include in your video? How do you think it will reach your audience? It is important to have these questions answered to create a guideline that explain what you needed to all animators that you contacted.

Observe their portfolios

When you find some explainer video creator’s websites, go to their portfolio page and observe their works. Is there any video close to your idea? By looking at their portfolio, you can choose an expert animator that can visualize your thoughts.

Compare their fee with their results

You get what you paid for, but you can always find an expert animator that meets your budget. If you are on a tight budget, you can try to find a professional from developing countries that does great job; they often offer a great job for more competitive price. If only their price a little bit higher than your budget, ask them their detailed service so you will feel comfortable to raise your budget up.

Make sure your animation is not outsourced

When you create an explainer video directly with an expert animator, you will save your money and time. It also easier to manage communication and track your project, because the real expert animator will understand about your project better than other people.

Read testimonials from their customers

One of the easiest way to ensure that an expert animator performed well and handle their customers kindly, is to read testimonials from their former customers. If they had good references, rest assured that they will be able to deliver what you needed.

Use digital communication channel

If you think that phone call will cost you a lot, ask your animator about other communication channels. E-mail, skype, or anything else they provide that could help you track your project easier.

BreadnBeyond creates high-quality explainer video for more than 100 clients. See our portfolios, find the style that suits you, and create your own explainer video today!

Tagged audience, budget, business, explainer video, portfolio, video animator | Leave a comment

Script in Explainer Video

Posted on May 18, 2012 by prima

Writing a script is the first and the most important step of creating an explainer video. A good script is a foundation of a good explainer video, that’s why you need to spend some time to write (or help to write) a perfect script.

While you are writing a script for your explainer video, we would like to remind you about some values that have to be included in your script.

Informative Value

Your explainer video may explain about your products and services, or aiming to build your image. Whatever your purpose is, it must contain informative values. Your explainer video should worth to watch and useful to share.

Marketing Value

Know your potential customers’ description in order to create correct message. You have to figure out what kind of people you are aiming to watch your video. For example, the way you talk with a group of teenager will be different than the way you talk with seasoned executives. Once you know exactly whom you talk with, you can aim your message accurately.

Entertainment Value

Based on a research from PEW Research Center, 69% of Internet users regularly watch comedy videos 50% more than any other video subject. This means that if you want your video to have some viral value, it doesn’t need to be very serious. Even though you know that making people laugh isn’t that easy, your explainer video can be entertaining through numerous other ways. Explore your creativity to put this value in your explainer video.

Breadnbeyond gives you a free offer to create a script for your explainer video. It’s always better to have your script to be written by a professional rather than trying to write it by yourself.

Contact Breadnbeyond to discuss your explainer video projects and get more customers today!

Tagged customer, explainer video, marketing, product, service | Leave a comment

Keep Your Video Short and Focus!

Posted on May 18, 2012 by prima

While you are thinking about explainer video that you want to create, the duration of your explainer video is an important factor that you should consider. Most explainer videos are between 45-90 seconds length. An explainer video which is less than 45 seconds could be pointless; otherwise, longer than 90 seconds could be boring.

Basically, potential customers watch your video to simply search for an answer to this question: “Can you solve their problems?”

This is the only thing that matters; you need to have a video which focused to answer this question.

That’s why, the most important thing about your explainer video is their power to make their audience stay and watch the video until the end, read your call to action, and buy your products or services.

Here are couple of things that you should know about how to make your explainer video to have better focus:

Carry a Single Message

Whether you want to introduce your business, explain an idea, or show how your product works – you should include no more than three main ideas on your explainer video. Don’t even try to cover 20 things in a 60-seconds video. People will get bored and forget your message easily. If your video covers only one important message, it is easier for viewers to understand and subconsciously memorize it.

Create a Short Story

No need to be confused about how you will present the focus of your explainer video. Most explainer videos present a problem, which will be solved with your product or service. Your video can follow that formula, but it is always better to consult with an expert animator to ensure that you get the best advice that meets your expectations.

Breadnbeyond is always eager to help you find what you need to present in your explainer videos. We will assist you to create a marketing message that aims your potential customers accurately.

Contact Breadnbeyond today and create explainer videos that effectively increase your sales!

Tagged business, explainer video, marketing, product, service | Leave a comment

Sell More by Communicating Your Data Visually with Infographic Video

Posted on May 11, 2012 by prima

When you plan to create an explainer video, usually you have some ideas floating in your mind. You review some videos that really attractive, and start to think about video style that suits your marketing plan.

We would like to suggest you to consider an infographic video.

Infographic is a visual representation of information, data or knowledge. Basically, it presents complex information and then visualizes it with sentences, images, and numbers. Infographic can be used to points out some facts or sequences history, and make it easier to ‘read’ and understand. That’s why marketers believe that infographics will become a trend to promote business in the future.

While an infographic displays data summarization visually, an infographic video brings your marketing message in a more attractive way. Explainer videos can include voice over, sound effects, and background music that will strengthen the images. It is possible for you to create an explainer video with such kind of style to approach your potential customers.

Here are some benefits of using infographic video:

Provide schematic process to build your brand image.

For example, you want to tell a story about your company’s history or your working experiences. These kind of informations will be more encouraging and interesting when you deliver them through infographic video.

Present systematical and structural information.

Your business might be difficult to explain, but infographic video gives your potential customers easier way to understand about what your business can do for them.

Maximize the function of statistical data to amplify your message.

What about “3 of 5 housewives run a business at home”, or “more than 90% of high school students in US have Facebook”. By using this kind of statistical data, you can convince your potential customers the importance of your business and why they need your products or services.

Show procedures to use your service or to purchase your products.

While an infographic draws the steps with arrows and cycles, you can also visualize it with moving texts in your explainer video. It will lead your potential customers following your plot and… you get their call!

Bread n Beyond use the idea in Kintextic video style. We designed flowing words and fluid transition to increase your potential customers’ desire to purchase. It can be formal and look professional, but it can also be an entertaining video.

Check out Bread n Beyond Kintextic Video style to see our work and make your business reach its success today!

Tagged business, data, explainer videos, infographic, kintextic, marketing | Leave a comment

Online Video vs Social Media

Posted on May 10, 2012 by prima

Since Facebook launched in 2004, the explosion of social media becoming inevitable. In 2012, more than 80% marketers indicate that social media is important for their business.

More than 70% of marketers plan on increasing their use of YouTube and video marketing, making it one of the largest investments that will be invested in 2012.

HubSpot predicted that in 2012, online video viewers will reach almost 170 million, compared with Facebook users that will increase to ‘only’ about 140 million.

Explainer video generates more business exposure. Once you created an explainer video, your potential customer can easily see it and share freely. Unlike in social media, they don’t have to sign up or become a member on any network.

Explainer video will also save your budget. Visual information is easier to comprehend, that’s why explainer video can simply deliver your marketing message. Create one or two explainer videos and publish it in your website so your potential customers can contact you to buy your products or services.

In contrary, your company’s social media accounts need to be maintained every day. Remember that you need to spend more money to hire social media manager and specialist, who will ensure that your social media promotion works well.

Your potential customers can also watch explainer videos from their mobile phones. Based on survey held by Milagro Mobile Marketing, 21% mobile phone owners use their mobile phones to watch videos. In fact, more than 200 million YouTube views occur on mobile devices every day. This means, by using an explainer video, you can grab attention from your potential customers while they are commuting.

In conclusion, explainer videos will hold the top spot for online marketing plans in the near future.

Contact breadnbeyond.com and create an eye-catching explainer video to get more leads than other social media promotions!

Tagged business, explainer video, marketing, product, social media | Leave a comment

“Call To Action” in Explainer Video

Posted on May 10, 2012 by prima

So you are a marketer and planning to improve your sales. You already create a very good marketing plan: you have creative ads, interesting sales promotion, and professional personal seller – but have you think about the idea of creating an explainer video?

With explainer videos, you can maximize its function to make your targets do something. While ads only show your marketing message implicitly, explainer videos can illustrate what your business do and encourage your targets to buy your products.

If you already planned to make an explainer video, consider having a “call to action” in your explainer video to make your targets take an action. Here are some things you have to think when you create a “call to action” for explainer video:

Clearly define what you want your targets do.

Use video based on flowing texts to explain messages, or employ an animated video. Every choices are good; as long as you create something that specifically describe your purpose. Whether you want your targets to buy your product, join your cause, or just simply create an account in your website – you can make them do it! Just show it with short-but-effective sentences, or cartoon characters that show the actions.

Use short active words.

When you use short verbs like: buy, contact, sell, or sign up, it will be easier for your targets to understand and memorize.

Offer an incentive or create urgency.

There is no better way to make your targets do something than giving them bonuses. What about ‘sign up today for a free consultation’ or ‘invite your friends and get cashback’? You decide what is irresistible for your targets!

Give them a way to do what you want.

Even if you have a very clear “call to action”, your targets need to know how and when to do it. Mention your website or a business phone number so they don’t waste their time looking for it.

Get the position right.

Put your “call to action” in the best position to grab your target’s attention. Most explainer videos put their “call to action” in the ending scene – but you decide what’s best for your strategy.

Consult with your explainer video creator now, to make a perfect “call to action” and

accomplish your marketing purpose!

Tagged business, call to action, explainer videos, marketing, product | Leave a comment

Does your business really need an explainer video?

Posted on May 2, 2012 by Andre Oentoro

Whether you just start your business or already established, you always need to update your marketing strategy. You have to spare some time to observe how other business owners promote their businesses, then use your observation’s data as a reference to improve your marketing strategy.

We believe that you might have found thousands of promotion medias that worked, but if you pay a very good attention, there are always an opportunity for creative people who could think out of the box.

If you want to improve your marketing strategy with new tools, explainer video is one of out of the box solutions for you. It combines moving texts, animation, still images — whatever you want that can help you describe what your business do.

CISCO predicted that videos will take up 90% of bandwidth data that is downloaded by the year 2020, compared to approximately 50% now. It means more and more people are watching videos, and it should be good news for your business IF you are using an explainer video to promote your business.

But how do you know that your business needs an explainer video?

Every business starts from the idea to solve a problem. Whether you run a construction company, car rental, or book publishing — you believe that your business is the best solution for your customers, but remember — you have competitors! How can you ensure your potential targets, that you offer better solutions than your competitors?

Show them!

Your potential targets face many promotion messages from many enterprises. That’s why you have to:

Attract them to look at what you offer,
Explain to them how you solve their problems, better than your competitors.

Those two tasks above are not simple.
Basically, people would only seek for the information they need — but with a good explainer video, you can get better conversion rates from your audience; and guess what, your audience can also spread your promotion to some people they know needing your product.

Explaining something that you sell also can be tricky. You want to sell something, or deliver an ideas to your audience, but just words can be sooo boring… It can be difficult thing to do if you have a new product, or a startup business.

Explainer video is the best way to get those two purposes above. You can create a video, which is informative yet interesting and fun. You can create a story with characters, play with texts and silhouettes, or you other innovative ideas! Explain what you do to your audience easily just with an animated video!

In short, your business need an explainer video if:

You want to distinguish your service among your competitors,
You offer new products,
You want to introduce your business,
You want to deliver ideas, which can be presented better with animations.

So if you are planning a new business, working on a new product, or thinking about an innovative campaign to maximize your business capacity, including explainer videos in your promotion budget will be one of the best investment you ever made.

Get more customers using explainer videos!

Tagged business, explainer videos, marketing, product | Leave a comment

Good Demo Video: How Marketing Video Brings More Clients

Posted on January 3, 2012 by Andre Oentoro

If you are a technopreneur, and yet to employ good demo video to market your business, you are missing out massive prospective clients. You may be in line with us when you realize the potent power behind marketing demo video. YouTube is by now the second largest search engine while 13 million people spend more than 3 hours of watching video each day. Smartphones and other mobile devices support this trend. You can be sure that web traffic will be dominated by video.

While the Internet has been a norm in daily business, having catchy demo video for your products and services will be an effective marketing strategy. An effective marketing video will give you a chance to grasp your potential customers in a way that texts, images or PowerPoint presentations can’t compete.

Keep this in mind: while an image is worth of thousand words, a good demo video gives you thousand images.

You can employ demo videos for any business you have. It works well to introduce your new collection of cute kitties or share how thankful your customer is after buying your hair-growth product. Her live testimony, of course, will grant your product more credibility than a merely written text. In fact, there are some areas you can take advantages from employing demo videos for your business.

1. Product Demonstrations

Demo videos will be a good way to demonstrate step-by-step instruction on how your product works. You can highlight superior features that make your product unique and stand out from the crowd. Weaving in a vivid and catchy animation, your video will be able deliver your message effectively and bring a huge impact.
2. Product Presentations

Consumers love your products (or services) since they find it to be helpful and solve their problems. Demo video can be written from your customers’ perspective on how your products help them solve their problems. This should emphasize your unique selling proposition, and your demo video will spread them effectively.
3. Customer Testimonials

How can you learn that certain product is credible and helpful to solve your problem? Ask somebody else (or users) who have experienced it before. Word-of-mouth is an important factor in a buying decision; moreover, if it is spoken by a community figure. Marketing demo video will pack your customer testimonials in a more dramatic and emotional way that can trigger prospects to take action.

Good demo video really helps you to intensify the impact of marketing strategy for your business. I believe it is the best way to deliver a more intimate connection for online business. Let us know what you need, and we will help you to create a demo video that grasps more customers.

Tagged clients, demo videos, presentation, product, testimonial | Leave a comment

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2. Product Presentations

3. Customer Testimonials

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